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Byblos Cafe Case Study

Byblos, a delightful Middle Eastern and Greek restaurant, sought out our virtual agency’s expertise to elevate their brand awareness, drive traffic to their multiple locations, and ultimately propel sales

ILLUSTRATIONS LOGO DESIGN UI/UX DESIGN BRANDING DESIGN DEVELOPMENT ILLUSTRATIONS LOGO DESIGN UI/UX DESIGN BRANDING DESIGN DEVELOPMENT

ILLUSTRATIONS LOGO DESIGN UI/UX DESIGN BRANDING DESIGN DEVELOPMENT ILLUSTRATIONS LOGO DESIGN UI/UX DESIGN BRANDING DESIGN DEVELOPMENT

Client Overview

Client
Byblos Cafe
Industry
Restaurant
Location
Denver, USA
Since

2017

Byblos offers a warm and inviting atmosphere where families can savor generous portions of authentic dishes like gyros, chicken shawarma, lamb shank, baba ghanouj, and baklava. Their multiple locations provide convenient access to their delicious cuisine.

As Shopease continues to evolve, it faces a set of dynamic challenges intrinsic to the ever-evolving nature of the digital retail landscape. The company recognizes the importance of staying at the forefront of innovation, ensuring a personalized shopping journey, and sustaining growth amidst changing market dynamics.

Clients Goal and Challenge

Client’s Goal

Byblos aimed to:

  • Increase brand awareness across all locations
  • Drive more traffic to their restaurants
  • Boost sales and customer base

Challenge

  • Spreading brand awareness across multiple locations: Reaching a wider audience and establishing consistent brand recognition across all Byblos restaurants presented a strategic hurdle.
  • Driving targeted traffic to each location: Ensuring their marketing efforts effectively attracted customers to the most convenient Byblos location for them required a thoughtful approach.

Services Provided

We crafted a comprehensive digital marketing strategy encompassing:

1 - Google Ads campaign

We meticulously designed and implemented a Google Ads campaign targeting potential customers searching for Middle Eastern and Greek restaurants near Byblos’s locations.

Strategic Solutions

Our strategic approach ensures client success by blending data-driven decisions, innovation, and collaboration for effective problem-solving.
01
Location-targeted advertising
  • We utilized Google Ads to reach users actively seeking Middle Eastern and Greek restaurants near specific Byblos locations.
02
High-impact billboard
  • The billboard design captured attention and effectively conveyed Byblos's brand message.
03
Engaging social media content:
  • Our social media content was informative, visually appealing, and encouraged interaction, further promoting Byblos's unique offerings.
04
Cohesive multi-location marketing:
  • We ensured consistency across all marketing materials, emphasizing all Byblos locations.

Implementation & Execution

  • We meticulously implemented and optimized the Google Ads campaign, ensuring it targeted the most relevant audience for each Byblos location.
  • We designed and strategically placed the billboard for maximum impact.
  • We created and published engaging social media content on a regular basis, with a focus on each Byblos location.
  • Throughout the process, we maintained close collaboration with Byblos’s owners to ensure every marketing effort aligned with their vision.

Our Process

1

In-depth client consultation:

We partnered with Byblos’s owners to understand their goals, target audience, and budget for each location.

2

Market research:

We conducted in-depth market research to identify optimal keywords and target audiences for each Byblos location within the Google Ads campaign.

3

Creative development:

We created the impactful billboard and engaging social media content, tailored to each location.

4

Campaign management:

We continuously monitored and optimized the Google Ads campaign for each Byblos location.

Gallery

Results & Outcomes

The collaborative effort yielded remarkable success:

500k clicks

Over 500k clicks to Byblos's website per month through the Google Ads campaign

$2 million in sales

$2 million in sales over the last year, & Increased brand awareness and recognition for all Byblos locations

Customer base

A more robust customer base across all restaurants 

Client Reviews

Discover how our innovative approach exceeded expectations and ushered in a new era of success.
Joe

Byblos cafe owner 

We are incredibly grateful for the expertise and dedication of Md Agency. Their strategic marketing efforts have significantly increased awareness of all our Byblos locations, driving traffic and sales. We especially appreciate their collaborative approach, working closely with us to achieve our goals

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