Byblos Cafe Case Study
Byblos, a delightful Middle Eastern and Greek restaurant, sought out our virtual agency’s expertise to elevate their brand awareness, drive traffic to their multiple locations, and ultimately propel sales
ILLUSTRATIONS LOGO DESIGN UI/UX DESIGN BRANDING DESIGN DEVELOPMENT ILLUSTRATIONS LOGO DESIGN UI/UX DESIGN BRANDING DESIGN DEVELOPMENT
ILLUSTRATIONS LOGO DESIGN UI/UX DESIGN BRANDING DESIGN DEVELOPMENT ILLUSTRATIONS LOGO DESIGN UI/UX DESIGN BRANDING DESIGN DEVELOPMENT
Client Overview
Client
Byblos Cafe
Industry
Restaurant
Location
Denver, USA
Since
2017
Byblos offers a warm and inviting atmosphere where families can savor generous portions of authentic dishes like gyros, chicken shawarma, lamb shank, baba ghanouj, and baklava. Their multiple locations provide convenient access to their delicious cuisine.
As Shopease continues to evolve, it faces a set of dynamic challenges intrinsic to the ever-evolving nature of the digital retail landscape. The company recognizes the importance of staying at the forefront of innovation, ensuring a personalized shopping journey, and sustaining growth amidst changing market dynamics.
Clients Goal and Challenge
Client’s Goal
Byblos aimed to:
- Increase brand awareness across all locations
- Drive more traffic to their restaurants
- Boost sales and customer base
Challenge
- Spreading brand awareness across multiple locations: Reaching a wider audience and establishing consistent brand recognition across all Byblos restaurants presented a strategic hurdle.
- Driving targeted traffic to each location: Ensuring their marketing efforts effectively attracted customers to the most convenient Byblos location for them required a thoughtful approach.
Services Provided
We crafted a comprehensive digital marketing strategy encompassing:
1 - Google Ads campaign
We meticulously designed and implemented a Google Ads campaign targeting potential customers searching for Middle Eastern and Greek restaurants near Byblos’s locations.
2 - Strategic billboard placement
3 - Social media marketing
4 - Multi-location strategy
Strategic Solutions
01
- We utilized Google Ads to reach users actively seeking Middle Eastern and Greek restaurants near specific Byblos locations.
02
- The billboard design captured attention and effectively conveyed Byblos's brand message.
03
- Our social media content was informative, visually appealing, and encouraged interaction, further promoting Byblos's unique offerings.
04
- We ensured consistency across all marketing materials, emphasizing all Byblos locations.
Implementation & Execution
- We meticulously implemented and optimized the Google Ads campaign, ensuring it targeted the most relevant audience for each Byblos location.
- We designed and strategically placed the billboard for maximum impact.
- We created and published engaging social media content on a regular basis, with a focus on each Byblos location.
- Throughout the process, we maintained close collaboration with Byblos’s owners to ensure every marketing effort aligned with their vision.
Our Process
1
In-depth client consultation:
We partnered with Byblos’s owners to understand their goals, target audience, and budget for each location.
2
Market research:
We conducted in-depth market research to identify optimal keywords and target audiences for each Byblos location within the Google Ads campaign.
3
Creative development:
We created the impactful billboard and engaging social media content, tailored to each location.
4
Campaign management:
We continuously monitored and optimized the Google Ads campaign for each Byblos location.
Gallery
Results & Outcomes
The collaborative effort yielded remarkable success:
500k clicks
Over 500k clicks to Byblos's website per month through the Google Ads campaign
$2 million in sales
$2 million in sales over the last year, & Increased brand awareness and recognition for all Byblos locations
Customer base
A more robust customer base across all restaurants
Client Reviews
Joe
Byblos cafe owner
We are incredibly grateful for the expertise and dedication of Md Agency. Their strategic marketing efforts have significantly increased awareness of all our Byblos locations, driving traffic and sales. We especially appreciate their collaborative approach, working closely with us to achieve our goals